Role of Media in Contemporary Society

Site tools In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society; it’s a mirror of the society. Its duty is to inform, educate and entertain the people. They help us to know what’s going on around the world. They put their lives in danger during attacks or natural disasters, just to inform us of the situation. It is partly because of them that awareness is spreading in the society. It is the media who shape our lives. Our lives would be incomplete without the media.

There are three types of media electronic, print and new media. Electronic media in which include T.V, radio and print media in which include newspaper, magazine and journals and third one new media this media consist on internet or computer media.
Today media playing a negative role, media has become a commercialized sector eying only for news that is hot and sells. Instead of giving important information and educative programmers, all that one gets on television is sensational depiction of all news stories, their only goal being gaining television rating points.

Every issue is hyped for a day or two, so much so that you switch to any channel, they all will be flashing the same story but then when the heat is over there is no following of the case. The news then jostles for space with other stories that are carrying the heat then. In spite we all cannot think of a world without television sets, media has become so much a part of us that to recognize its impact, we need to step back and consciously think about how they shape our lives and what they are saying.
The media affects people’s perspective not only through television, but also through radio and newspapers. In this way, even many messages, with which we cannot agree, inevitably coming to us from diverse constellations of media... They can even be turned to our benefit by whetting our understanding and articulation of what we believe, today news channels and even some newspapers is mouthpiece of some political parties. Media is the watch dog of the political democracy. If it plays its role honestly, it will be a great force in building the nation.