Survey or Research Report

It is my small survey report that i conducted 16 villages that situted around the University of Gujrat Hafiz Hayat Campus. My survey primary objective to promote the university newly established campus radio FM 106.6. So survey report is given below please read it and comment on it Thanks.

Researcher: Syed Ali Hassan

Acknowledgement



Researcher is very thankful to Mr. Gulam Mustafa who assigned this task. Researcher is also thankful to Mam Saira Saeed who helped to write the final report. Mam helped in analyzing and interpreting the data. Researcher also thankful to Mr. Hassan Jalil, Mr. Awais Javed, Mr. Danish Javed, Ms Sara Sohail and Ms Sidara Ijaz BS 6th semester Mass Communication and Media and Mr. Zain Shah BS 2nd semester Fine Art department who cooperated and make this survey done successfully if they people refused to fill questionnaires research could not proceed further.



Introduction



This research task was assigned by radio producer Mr. Gulam Mustafa for the promotion of university newly established radio station FM 106.6 around the university villages (Mola, Kott Mir Hussian, Ridas Pur, Guhman, Aklas Ghar, Chandar, Chak Manju, Shah-Jahniya, Maroof, Rana-Wal-Syeda, Bolah, Balar, Lal-Wari, Jatta-Tha-Khu, Gujra Pur and Moin-Ud-Din Pur) in order to inform about university radio to the Village’s people.



Methodology


Researcher collected data from the target audience to know about their expectations from radio106.6. For example: What they want to listen on 106.6? So researcher conducted a survey among villages situated near the university area. Before the collection of data researcher observed the behavior and customs of these villagers and categorized target audience into Teenager, Middle age and Old-men. After that researcher started fill the questionnaire administratively and the data collection among the target audience. Also pamphlets are distributed among the target audience for radio promotion which attached in the end of this report.


Data analysis and Interpretation

Fig 1.1 Total Participants

The participation of teenagers are 43.2%, Men participation are 39.3% and

Old-men participation is 17.4%.








Fig 1.2 TV Viewers

The total teenagres are TV viewers 52% in which heavy viewers 8%, Middle viewers 8% and Light viewers 36%. The total men are TV viewers 55.5% in which heavy viewers 1.2%, Middle viewers 8.6% and Light viewers 45.6%. The total old-men are TV viewers 63% in which no heavy viewers, Middle viewers 5% and Light viewers 58%.






Fig 1.3 Radio Listeners

Total teenagers radio listeners are 19% in which heavy listeners 2.2%, Middle listeners 4.4% and Light listeners 12.3%. Total men radio listener’s 26% in which heavy listeners 4%, Middle listeners 2.3% and Light listeners 19.7%. Total Old-men radio listeners are 27% in which no heavy listeners, Middle listeners 2% and Light listeners 25%.



Fig 1.4 Which Radio Station do you like?

The favorite radio station of teenagers are FM 105 12.3 %, FM92.7 2.2%, FM 90 1.1%, Indian National radio station1.1%, FM 100 1.1% and FM 101 1.1%. Favorite radio station of men are FM 18.5%, FM92.7 1.2%, FM90 3.7%, Pakistan National 1.2%, Indian National radio station 1.2% and in Old-men favorite radio stations are FM105 16.5%, FM90 %2.5, Pakistan National radio station 5.5% and Indian National radio station 2.5%.

Fig 1.5 Both TV viewers and Radio listeners (Listenership + Viewership)

Both are TV viewers and Radio listeners in which teenagers29%, Men 18% and Old-men 8%.










Fig 1.6 TV viewers who are radio listeners as well

TV viewers who are also radio listeners as well. The teenager’s participation is 29% in which 5.5% heavy viewers, 4.5 % middle viewers and 19 % light viewers. Men participation is 18% in which no heavy viewers, middle viewers 6% and light viewers 12%. Old-men participation 8% in which no body heavy and middle viewer and light viewers 8%.






Fig 1.7 Radio listeners who are TV viewers as well

Radio listeners who are TV viewers as well. Teenager’s participation 29% in which1% heavy listeners, no one middle listener and light liteners are 28%. Men paraticipation are 18% in which no one heavy listeners, 2% middle listeners and 16% light listeners. Participation of old-men 8% in which no one heavy listeners, middle listeners 3% and light listeners 5%.





Fig 1.8 Radio station the listeners like

In teenagers 11.2% like FM 105, 6.7% like FM 92.7, 1.1% like FM 90, 3.3% like FM 100, 3.3% like FM 106, 2.2% like Pakistani National radio station and 1.1% like BBC. Men 12.3% like FM 105, 3.7% like FM 92.7 and 2.4% like FM 106.6. Old-men 5.5% like FM 105 and 2.7% like Pakistani National radio station.






Fig 1.8 In your opinion advertisements are:

The 52% teenagers said advertisements are good, 34% said advertisements are bad and 14 have no answer about advertisements. In the same way 42% men like adverisements, 51% dislike advertisements and 7% have no answer. Old-men in which 53% like advertisements, 45% dislike the advertisements and 2% have no answer.





Conclusion and Suggestions

During the survey behavior and attitudes of people were very good. They well co-operated with us and they were not fear when they were providing information. In this survey we faced the transportation problems. People have good expectations to this radio. They see this radio in future as good educator (Educate the people both way formal and informal) informative (Provide the accurate information on the base of objectivity) and entertain the people in well manner.

Secondly programmes which people like to listen on this radio are given below.

During the survey most of the people especially teenagers and men agreed on this point. They like to listen informative programmes on this radio like talk shows, Features, science, health and educational related.

The third category old men agreed on this point. They want to listen in this radio Islamic, Punjabi ,cultural and agricultural related programmes because they think in this way we better guide the new generation about Islam and our cultural norms and values. Also provide information the new generation about Islamic events and their history. Also guide the farmers about land, crpos and their deseases and how they can over come the problems that related to land and crops.

Third and last teenager, men and old-men also interested in music. They want to listen pop, classic, mixture and Punjabi songs and also interested in folk music.

Note: All those students who recently passed the graduate and postgraduate courses in university of Gujrat. They  request the mass communication and Media department please provide the information about notice board and daily base university activities and also provide the information about job oppertuinty which available in university on campus radio FM 106.6.

Friendship or What is friendship?

Friendship

F          Few

R         Relation

I          In

E        Earth

N       Never

D      Die

Friendship is the most precious relation in the world.
Friendship is a great feeling.
Only few know the true meaning of friendship.
Friendship is a vast sea.
Islam also admires friendship.
If you donnot have a sincere friend then you are the most unfortunate.
Friendship is a sign of love, properity and peace.
Friendship never ends.

What is Booty or Helping material?

What is Booty?
Definition Booty is a special device that helps the students in examination. Booty is usually microscopic.
Occurrences
You can never find BOOTY in nature but is found commonly in the examination hall especially under watches, sleeves of students, most modernly in mobile phones etc.
Types of Booties
Personally made Booties smuggled in the examination hall by the candidate. Loudly spoken or shouted out Booties.
Preparation
The first type of booty is prepared on clean and thin paper by the students appearing in the examination before entering the hall.
The second type of booty is made by the well wishers and friends standing outside examination hall.
Loudly spoken and shouted out booties are prepared which appears usually at the end.
Properties of Booty
It is light in weight, can be hiddien in any place and is eatable.
It has special smell, which can be smelt by the Sarfaraz.
Sense is not requiring for preparing it.
It becomes invisible when students have money in their pockets.
Note
Most commonly use in examinations.

Role of society/societies in the University

University is an institution where students get higher education. In the world every university have different societies that exist with different objectives. These societies play an important role in the university before we discuss it. What are objectives of a society and why need it?
First of all I want to tell you what is a society?
A society is well group of people that share knowledge and ideas and also does formal and informal discussion how arrange an event in the university?

Why need it?
Societies play a vital role in the university because through these societies university conducts different events.
Secondly societies established in the university to encourage the student’s abilities and motivate the students to participate actively specially those students who are not participate in the class room and feel hesitation.

Students participate under their guiders, seniors, professionals and peer group.

Thirdly these societies are provided platform for those students who are not taking part in co curriculum activities and learn different things which help them further in their practical life.

Here I am not discussing political or economical societies. I am discussing those societies (Musical society, Quiz society, Odium art society, Vide club and so on) which are use to promote university image in more formal and positive way not present the political parties views.
Now we discuss the objectives of these societies.

• Promote the university image in positive way.
• Encourage the students to participate.
• Polish the student’s talent who feel hesitation.
• Increase the student’s confidence.
• Explore the student area of interest in practical field.

In last these societies every helpful for students as well as university. These societies established relation with other universities and promote the university at international level or all over the world. For students thee societies provided opportunities to students to visit the different places.

Types of Advertisement

Types of Advertisement

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Why do young people take drugs?

There are many reasons young people will take drugs

The reasons

Enjoyment

Despite all the concerns about illicit drug use and the attendant lifestyle by young people, it is probably still the case that the lives of most young people are centred on school, home and employment and that most drug use is restricted to the use of tobacco and alcohol. They may adopt the demeanour, fashion and slang of a particular subculture including the occasional or experimental use of illegal drugs without necessarily adopting the lifestyle.

Even so, the evidence of drug use within youth culture suggests that the experience of substances is often pleasurable rather than negative and damaging. So probably the main reason why young people take drugs is that they enjoy them.

Environment

Many young people live in communities which suffer from multiple deprivations, with high unemployment, low quality housing and where the surrounding infra-structure of local services is fractured and poorly resourced. In such communities drug supply and use often thrive as an alternative economy often controlled by powerful criminal groups. As well as any use that might be associated with the stress and boredom of living in such communities, young people with poor job prospects recognise the financial advantages and the status achievable through the business of small scale supply of drugs.

However, drug use is certainly not restricted to areas of urban deprivation. As the press stories of expulsions from private schools and drug use in rural areas show, illicit drug use is an aspect of our society from top to bottom and in all regions.

Curiosity

Most young people are naturally curious and want to experiment with different experiences. For some, drugs are a good conversation point, they are interesting to talk about and fascinate everyone.

The defence mechanism

Some young people will use drugs specifically to ease the trauma and pain of unsatisfactory relationships and the physical and emotional abuse arising from unhappy home lives. Such young people will often come to the attention of the school. If these problems can be addressed, then if drugs are involved they can become less of a problem.

Natural rebellion

Whether or not part of any particular subset of youth culture, young people like to be exclusive, own something that is personal to they and consciously or unconsciously drug use may act as a means of defiance to provoke adults into a reaction.

Promotion and availability

There is considerable pressure to use legal substances. Alcohol and pain-relieving drugs are regularly advertised on television. The advertising of tobacco products is now banned on television, but recent research from Strathclyde University published by the Cancer Research Campaign concluded that cigarette advertising does encourage young people to start smoking and reinforces the habit among existing smokers.

Despite legislation, children and teenagers have no problems obtaining alcohol and tobacco from any number of retail outlets. Breweries refurbish pubs with young people in mind, bringing in music, games, more sophisticated decor and so on while the general acceptance of these drugs is maintained through sports sponsorship, promotions and other marketing strategies. Obviously, the illicit market is more discreet, but those determined to experiment appear to have little trouble obtaining drugs.

Cost

Value for money is often a factor as to which drug to use. Cannabis sufficient for a few joints would cost about £5, while an LSD trip would be around £2.50. In terms of how long the effects last, this compares very favourably with an average price for a pint of lager of around £2. By the same token, ecstasy of highly variable quality is still selling for up to £7 a tablet and many drug users have been voting with their wallet and turning to cheaper drugs such as LSD. 

Source
http://www.drugscope.org.uk/resources/faqs/faqpages/why-do-young-people-take-drugs 

What is Word or are Words; Definition and explaination

Word is Noun and it refers to a unit of language, consisting of one or more spoken sounds or their written representation that functions as a principal carrier of meaning. Words are composed of one or more morphemes and are either the smallest units susceptible of independent use or consist of two or three such units combined under certain linking conditions, as with the loss of primary accent that distinguishes blackbird from black bird. Words are usually separated by spaces in writing, and are distinguished phonologically, as by accent, in many languages. Dictionary

It is true what they say about words. Words are like tiny detail of beautiful pictures. Combining to make the picture itself. If you do not understand them, the whole picture becomes a blur, ugly, unknown to you perhaps but if you do understand them the picture becomes crystal clear to you as if you know it already, or as if you understand it was an essay as anything.

Alphabets make up words, words making up sentence, sentences making up paragraphs and finally paragraphs making up a complete story with every little detail present in it. Same is the case with time. Second making up minutes, minutes making up hours, hours making up the whole day, cherishing the memorable and unforgettable time spent.